Take a look at this ad campaign Disney Pixar released for Monsters University, prequel to 2001’s Monsters, Inc. Disney Pixar put up a website that looks exactly like a college admission site. There’s even a video promoting the site which aired during the Rose Bowl Parade (watch video below).

click to visit the MU website

https://www.youtube.com/watch?v=THhRSJC5FX8

 

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