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Matty Mattel’s Make-Over: One of the most vilified companies in action figure collecting finally attempts to right some lingering wrongs.

Posted by: Review-Or at 6:36 pm on Thursday, February 2, 2012

It’s been a rough couple months for MOTUC fans. Delays, accidental Sub cancellations, delays, Swift Wind’s legs, delays, Wind Raiders Missing Guns oh and let’s not forget….wait for it….delays. But in a way, we all knew it would happen eventually. Mistakes have haunted this line from the beginning (If you’re lucky enough to have a King Grayskull that’s intact…I wouldn’t go fiddling with his ankles too much and the Reversed Shoulders issue has been around since the 1st release of He-Man himself in the line). Some mistakes like that were easy to ignore in an otherwise incredible figure, others like Green Goddess’s exploding hips were a bit harder for even the most casual collector to take in stride. But the missteps within the line (let alone the shipping of said line) paled in comparison the ones Mattel made when reacting to fans and these issues. The left hand of Customer Service seldom seems to know what the right hand of Toy Manufacturer was doing and more often than not seems guess, or make something up or promise that it will be looked into or …well…whatever it takes to get the customer off the phone causing a never ending stream of unanswered customer complaints to flow forever in cyberspace…like a Digital River. Fans lashed out on boards of course from the most eloquently worded complaints to the most ludicrous displays of whining, bullying and outright paranoia. This was matched with some of the most ridiculous spin to ever take place outside of Washington D.C. on Mattel’s end. Why didn’t anything change since 2008? Simple, no matter how bad it got…we just kept buying figures. However, now as we finish up the first month of Masters of the Universe 30th Anniversary Year things have changed. The lowest subscription numbers since the line began, major shipping and scheduling fiascos, a two dollar price increase for day of sale figures and core fans who are starting to quit the line because of all the shenanigans, clearly things have changed and the honeymoon period is over! Like an extraordinarily beautiful woman noticing her first age lines, Mattel is having to take a good hard look at how they’ve been treating everyone. The quotes below from Mattel’s forums on mattycollector.com are the recent various attempts Mattel is making to kiss and make up with it’s fanbase. Apologies, concessions and even a long awaited refund in the links below. For the future of MOTUC, I hope it works.

On Subscription Cancellations:

For those of you whose subscriptions have been “cancelled” due to credit card authorization issues, you should have already received an email with instructions to have it reinstated. If you haven’t, please send a PM to EvilSkeletor (Don) here on the Matty Forums and he’ll escalate your issue to Customer Service. Please know that the circumstances around these credit authorization failures are extremely unusual – we’ve never seen this before. We’re working internally to figure out a way to help this going forward and it is our number one priority. Again, if your subscription has been cancelled and you did not receive an email for reinstatement, please PM EvilSkeletor (Don) here on the Matty Forums and he’ll make sure you’re taken care of.”

On Broken 2009 Goddess Figures:

“MOTU Fans, as some fans know, we had a production error on the 2009 Goddess figure that caused a small portion of units to break at the leg joints. While we can no longer replace Goddess figures as she is several years old, we would be happy to refund your order if you want to return the broken figure. All returns must be accompanied by the defective product. Again, we do not have additional units to replace your figure, but we are happy to offer a refund. For help, call 1-877-GO-MATTY or email MattyCollector.CS@digitalriver.com.”

On MOTUC Quality Control Issues in General:

Posted January 26, 2012 03:24 PM
MOTU Classics fans,

Toy Guru here. Last week I posted an update covering many of the recent issues on the MOTUC line. A few (okay, more than a few) customers have written to me to clarify issues about quality control (QC) that were not addressed and explain how we will be improving on this. I am happy to address this and to do so, let me go back and cover some previous issues we have had to shed some light on why certain figures have turned out less than perfect.

1: Green Goddess – Breakage Issues on the Torso

Despite constant rumors, this issue had nothing to do with “cheap plastic” or even the use of translucent plastic. A small percentage of Green Goddess figures did have issues with the lower torso cracking. This was the same issue we had with retail DCUC Wave 3 and Wave 4 produced at around the same time. The sonic welder used to fuse the joints together was causing microscopic tears in the plastic which would later lead to breakage. We quickly tried to inform customers that this was a joint issue and not a plastic issue (although for some reason many didn’t believe us and cusotmers continue to rail about cheap plastic which I assure you is not the case as noted above) What is key, is as you may have noticed, this issue has not come up in ANY other figure since then. Fans and customers like to use this as a bell cow for QC issues, but it only happened to one figure and we quickly resolved the issue by recalibrating the sonic welder. So it hasn’t and won’t happen again. ISSUE RESOLVED!

2: Backwards Shoulders on Roboto and King Hssss

Okay, this one we messed up. Both figures were assembled wrongly from Day 1, but the catch is that not a single member of the team noticed this issue. I am 100% to blame just as much as design and engineering as I personally had both figures on my desk for weeks and never noticed this swap. As a frame of reference only, this issue was so minor in the details that it was missed by the Horsemen and all of the fans at NYTF, as well as by all the reviewers who received a PR sample. Not that that is an excuse, it is just a point of reference for how easy it was to miss this issue! Yes, the shoulders were attached wrong and it kills me that we missed it. We now take extra care with any new parts to ensure it is assembled correctly. It hasn’t happened since King Hsss almost a year ago and shouldn’t be an issue going forward. ISSUE RESOLVED!

3: Inverted Legs on Swiftwind and Missing Missiles on the Windraider

While on the surface this seems like a similar issue to the shoulders on Roboto and Hssss, it is actually not. For Roboto and Hssss, Mattel was sent early samples to review and we (myself included) completely dropped the ball and didn’t notice the fine detailing that differentiated the two shoulders.

For Swiftwind and Windraider, a very small number (but just as important) of customers received horses and vehicles with errors. All of the pre-production samples we received at Mattel were assembled correctly. So this is not a case of us missing QC problems with review samples. This is purely a case of human error at the vendor.

What looks like happened is a small batch of Swiftwind figures was hand-assembled incorrectly against our review instructions. The same for the Windraider, a small number were shipped without both projectiles. This was a case of human error. It does happen sometimes.

I know that is not an excuse, it is an explanation. All MOTUC figures are assembled and painted by hand. Sometimes (ideally rarely or not at all) mistakes will happen.

We do have a return policy where any product may be exchanged free of charge (for 30 days) for a correct product. But you do need to return the defective toy to get a new one. So in a sense, this issue is resolved. There will always be that small percentage of human error in any product line. It is regretful when it happens, but it does happen some of the time. To compensate, we have a return policy in place to ensure customers get a corrected figure. We can’t stop human error, but we can compensate for it with a return/exchange policy. HUMAN ERROR.

I hope this sheds some light on some of the issues we have had. Of course we are committed to eliminating all QC issues, but at the end of the day, when you are running a very small online collector line, there will be QC issues on occasion. I hope the fact that the breakage issues with Goddess and the shoulder swap issue with Roboto/Hssss has not repeated itself is a sign that we are working on things. We can never fully eliminate human error, but we can put a policy in place to ensure returns and exchanges are possible on the occasional — but hopefully rare — human error.

Nothing is more important to us than our customers and delivering the high end product you expect and deserve. We are committed to constantly improving QC issues and hope to continue to deliver the highest quality figures possible!

For the role I have had in maintaining or dropping QC, I personally and humbly apologize. Things like the swapped shoulders are absolutely my fault as well, as I had those figures on my desk with the wrong assembly and never noticed. Other issues like human error in China are hard to control from my desk here in El Segundo. They do and will happen from time to time, but we will do all we can to prevent or correct them.

I know fans continue to bring up QC issues a lot. But really, to take a step back, except for the repeat of the reversed shoulders on Roboto and Hssss, other issues such as the pelvis breakage have never repeated themselves. Even smaller issues like tighter joints, softer loin clothes and better paint ops have improved over time. Ideally the fact that customers have not seen the same issue pop up again is proof that we are addressing issues. But we can certianly solve one issue and another unrelated one does pop up.

Yes, QC issues will always be there (as with ANY consumer product line) but we are working around the clock to fix things and improve things. Human error (like what happened with Swifty) does happen from time to time and is unavoidable. But as I said, we have a policy in place to replace items at our cost if this happens.

The future is nothing but bright for all of our collector lines. We are committed to eliminating as many QC issues as possible and will keep working to bring you the best product possible.

Scott Neitlich

On Customer Service Help In The Matty Forums:

Hi Everyone,

My name is Don and I use the name Evilskeletor on the Boards here at MattyCollector. I am an Administrator and I have replaced the previous Admin who has left.

I am here to help you with customer service issues, issues with your orders and any questions that are within the realm of my experience.

Please PM me when a problem arises and I will help you out.



P.S. And to end on an even more positive note, ToyGuru has added a thread on the Matty Forums called MOTUC Director’s Commentary, giving his own account of the making of each figure in the line which he began with King Grayskull and has just added He-Man. They are definitely worth a read.



About the Author: Review-Or
Review-Or has been collecting Masters of the Universe action figures since they first became available in the early 80's. He's stuck with He-Man through his lowest points (MeteOrbs, New Adventures, Disco Skeletor, Smash Blade He-Man etc.) and he's happily reaping the rewards of the new golden age in MOTU collecting: Masters of the Universe Classics! When he's not in his dungeon writing about the latest MOTUC news, he's more than likely taking a figure out of the package and finding some cool way to display it! In his off time this mysterious contributor to AFHUB.COM enjoys counting calories and revising his ever-expanding Enemies List!



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